In Store Search Shopping Experience

I don’t know about you, but this type of experience happens to me all the time.

I went to Shopper’s Drug Mart last week looking for QTips and Rubbing Alcohol required for cleaning the drones on my bagpipes. The Drug store around the corner is not too large but let’s say it has about 10 aisles of products with five shelves for each aisle. (I’ll try to remember to size it better next time I’m in the store.) I made a reasonably good guess at which aisles the products were in based on the signs at the top of the aisles. Unfortunately, I didn’t have any luck finding the specific products. It’s possible that I have the “Can’t find the butter in the fridge even when it’s right in front of you” syndrome, or maybe it’s because I’m a man (yes ladies, I’m finally aware of my gender disability). Luckily a female store clerk walked past me in my time of need. She knew exactly where the products I wanted were located (aisle, shelf, etc). I was impressed with her knowledge (not all store clerks have detailed knowledge of product location), and thanked her for her help.

Okay, so you may not share the experience of having to find QTips and Rubbing Alcohol for your Bagpipe maintenance needs, but I bet you occasionally have trouble finding specific products when you visit your local stores, especially the big box stores who don’t hire enough store clerks. Wouldn’t it be nice to have an In Store Search tool? Let me know if you think this is a good idea, or better yet, do you have examples of retailers who have already solved this problem?