I was asked to be a chaperon on my son’s band trip to New York City a couple weeks ago. The trip was a lot of fun, but there was one rainy morning that I wanted to share with my ModShopper friends. We were supposed to tour Central Park, but that didn’t seem like much fun because of the rain. So, we went shopping at FAO Schwarz and the Apple Store on 5th Ave. to pass the time. Both these stores were an absolute delight to visit.
What a fun place to shop! Every display I saw was inviting to the eye. The service was uniformly friendly and warm. Staff demonstrated toys in the aisles so shoppers could see what they were buying. Kids were allowed to play with the toys. FAO Schwarz truly lived up to it’s reputation as being a fun place to shop.
The Apple Store had a completely different feel to it, but the presentation was equally awesome to what I experienced at FAO Schwarz. From the street, you only see a large transparent glass cube with an Apple logo in the middle. When you enter, you walk down a circular staircase into a lower lair. I felt like I was walking into Luke Skywalker’s first home in Star Wars. The display tables were well laid out and staff was only a step away if you had a question. Well designed. Well executed in real life.
Both these companies have done a great job in presenting their wares to shoppers. They both deliver the highest quality shopping experience possible to their customers. This is the standard that shoppers want and that retailers should deliver!